Marketing 101 – Marketing for Authors: Don’t Pay for Facebook

by | Jan 22, 2014 | Blog | 2 comments

I’ve touched on this before. I see lots of authors effectively buying likes through Facebook and paying for sponsored posts. I shake my head at this. Here are the reasons you should NOT be paying for Facebook advertising.

~ Every penny you spend on marketing should be an investment. You are investing in an indefinite thing. For all we know, Facebook could close tomorrow. Their priority is their stockholders, not you or the user. Why would anyone invest in something with no long term benefit?

~It’s not good value. You are paying to reach people who may have shown some kind of interest in books. Like myself. But I’m probably not going to buy your book because I’m too darned  busy. If you’re going to spend money, invest in places where you know book lovers hang out and with strong statistics. Most book blogs and email lists can tell you exactly what their reach is. Facebook only give you an estimate.

~Sponsored posts annoy people. By sponsoring a post, it may actually have a negative effect. Many people actually mark them as spam because they come up in their newsfeed. Do you want to be seen as an annoying author?

*Note, I do still advocate having a Facebook page at the moment. It works for many authors, particularly contemporary ones, but it is absolutely not worth paying for.

You May Also Like…

10+ Books Even Steamier Than Bridgerton

If the passionate love stories, opulent settings, and scandalous drama of the Bridgerton series have left you yearning for more, you're in luck. The literary world is brimming with equally enticing novels that promise to whisk you off your feet and into worlds filled...

10 Books as Spicy as Bridgerton

If watching Bridgerton recently has given you a taste for all things hot and historical, don't worry--we've got you! Check out this list of the hottest historical romance around. Solving a murder is dangerous business. So is falling in love… Chastity, daughter of the...

2 Comments

  1. julie beasley

    Not an author just a reader Samantha the sponsored posts drive my round the bend I always mark as spam.

  2. C.V. Madison

    I have ad block on my browsers, so I never see the ads anyway.

Hey there, I´m Samantha

USA TODAY Bestselling Author Samantha Holt is known for fun, witty, and usually steamy historical romances. She’s been a full-time writer for longer than she ever thought possible having originally trained as a nurse and an archaeologist. She’s a champion napper, owner of too many animals, mum to twins, and lives in a small village near the very middle of England.

CATEGORIES